It started out as an idea for a  picnic on Pier Wisconsin. The Stevens Point Brewery thought they would have a few friends show up for the first Point Friday Fish Fry & Flick, an outdoor picnic blending two of Milwaukee’s favorite things – the gorgeous Lake Michigan waterfront location of Discovery World, movies and an old-fashioned fish fry (burgers optional).

“They expected about 200 people, and more than 2,500 showed up on the very first Friday,” says Aldo Madrigrano, president of Beer Capitol/WOW Distributing.”It’s been a huge success for Point Beer.”

Every Friday through the summer, lakefront revellers can enjoy the $9.95 fish fry with flicks such as Pulp Fiction, and this Friday, Old School – with Luke Wilson, Will Ferrell, and Vince Vaughn. Upgrade the menu to the lobster boil  – and it’s just three more bucks. It’s a community collaboration through September 18, between the Pabst Theater, Bartolotta Restaurants’ Pier Wisconsin Catering and Discovery World, which also happens to be the site for the upcoming Great Lakes Craft Brewers & Water Conservation Conference…